As 2021 comes to a close, we’re taking time to reflect on what an eventful year it was for mortgage and real estate professionals. The market was extremely hot for most of the year. While it was a very successful year for Family First Funding, we’re excited to share that we see no signs of the market cooling off any time soon.
We spoke with Gabe Gillen, President & Co-Founder of Family First Funding, and Michael Perry, Chief of Staff at FFF, to learn more about what their top recommendations are for a successful year ahead!
WHAT SHOULD LOAN OFFICERS BE DOING TO CONTINUE EXPERIENCING SUCCESS IN 2022?
“As we enter a new year there are a few key habits and values that will separate a successful loan officer from an unsuccessful one,” said Gabe Gillen. “These values include:
- Fostering Relationships – Relationships are more important than ever for a loan officer to stay connected and keep their referral partners engaged.
- Communication – Delivery of good news and bad news to all parties and resetting expectations when a need arises.
- Integrity – Strive to work FOR your customers and deliver on your promises.”
Michael Perry explained how attention to detail can help build trust and speed up the process. “It is crucial to take time with the borrower to fully understand their wants, needs, and the goal of the loan. Having these details will help the loan officer structure a loan with proper documentation for a clean submission. It will also help loan officers gain trust and respect with the borrower.”
“By understanding these details early on, there will be a decrease in the time between qualifying the loan and clearing the loan. 2022 is all about maximizing productivity,” said Perry.
WHAT CAN HOMEBUYERS EXPECT WHEN APPLYING FOR A LOAN WITH FAMILY FIRST FUNDING?
Gillen shares the major difference of working with Family First Funding versus another lender. “Homebuyers can feel confident knowing they will be treated like family. The advice and direction that our team will offer will be the same that we would offer to our blood relatives. We understand how emotional and critical this decision is which is why we are here to help guide you through every step of the way.”
WHAT MAKES OUR PROCESS DIFFERENT FROM OTHER LENDERS THEY MAY BE SHOPPING AROUND WITH?
Perry emphasized that each borrower is a priority to our team. “Family First Funding’s operations team handles each step of the process; we do not contract with third parties to complete a loan’s journey. This is unique in our industry today. Our borrowers are not just a number, they are clients we value which will always be reflected in our relationships.”
WHAT IS THE TOP PIECE OF ADVICE YOU HAVE FOR NEW LOAN OFFICERS JOINING THE INDUSTRY?
Since the mortgage industry is constantly evolving, Gillen encourages new loan officers to focus on staying informed. “Educate yourself on programs, products, and niche lending opportunities. Link up with a seasoned veteran who can mentor you. Tell everyone what you do for a living in every opportunity that presents itself.”
Perry recommends reaching out to various resources our team provides. “If there is something that you do not know, ask one of our many resources or management team and then give a thoughtful response. Family First Funding is structured to give support, add value, and share knowledge.”
WHAT MAKES YOU SO PASSIONATE ABOUT WORKING IN THE MORTGAGE INDUSTRY?
“I personally love the result of our efforts,” said Gillen. “The fact that we are helping people achieve their goals, provide for their families, and a home to create lifelong memories is extremely fulfilling for me and many other members of our team.”
All of us at Family First Funding are eager to achieve great success in 2022. By following these tips, you can head into the new year with confidence! Thank you to this month’s featured executives!